FENDI and MATE: The Luxury E-Bike Collaboration
The FENDI x MATECity bike is more than an ordinary e-bike: it is a unique and exclusive crossover, urban and sophisticated, that incorporates the iconic elements of both brands. The all-over FF logo, FENDI’s iconic signature, pervades the whole e-bike in a refined beige tone. A mini Baguette bag in a warm brown shade matches the e-bike, designed to be adjusted to the handlebar for a full FENDI ride.
“Collaborations are always with a purpose of making something special and that resonates with the times. Fendi x MATE is a marriage of Fendi’s innovation and MATE’s philosophy of going where no one else has been before. MATE has produced an e-bike that is one for the treasure troves and to experience the wind in your hair to take back the streets like we care for it,” said Kim Jones, Creative Director, Fendi.
About the MATE City, the Fendi version
Smooth welds and a full-suspension system ensure comfort on all grounds and at any speed; durable all-around tires guarantee effortless ease no matter the conditions while an intelligent LCD display controls speed and advanced settings. Electronic devices can be charged with the built-in USB, and thanks to the easy three-step folding system and the lightweight FENDI x MATE bike can be taken everywhere!
Simon Jones-Mortensen, Creative Director, MATE.BIKE International said, “A collaboration for Fendi was approached with a mindset to create not only a unique bike but a bike that fully complements the new baguette bag. Fendi made an exclusive baguette that ties a bow on the collaboration. It has always been our effort to make all our collabs special and bring something different and new to the partnership.”
The FENDI x MATE bike is available in select Fendi stores as part of a larger lifestyle collection featuring a skateboard, surfboard, volleyball and many more items. .